Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cayolla, R. R.  & Loureiro, S. M. C. (2021). Football brand managers perspectives how to deal with fans emotions. Academia Letters.
Exportar Referência (IEEE) 
R. R. Cayolla and S. M. Loureiro,  "Football brand managers perspectives how to deal with fans emotions", in Academia Letters, 2021
Exportar BibTeX 
@article{cayolla2021_1734635627161,
	author = "Cayolla, R. R.  and Loureiro, S. M. C.",
	title = "Football brand managers perspectives how to deal with fans emotions",
	journal = "Academia Letters",
	year = "2021",
	volume = "",
	number = "",
	doi = "10.20935/AL550",
	url = "https://www.academia.edu/journals/1/about"
}
Exportar RIS 
TY  - JOUR
TI  - Football brand managers perspectives how to deal with fans emotions
T2  - Academia Letters
AU  - Cayolla, R. R. 
AU  - Loureiro, S. M. C.
PY  - 2021
SN  - 2771-9359
DO  - 10.20935/AL550
UR  - https://www.academia.edu/journals/1/about
AB  - Football brand managers are part of the sport industry. With structured in-depth personal interviews to seven of the top half Portuguese football clubs, our aim is to have a deeper knowledge about the professional perspective, strategies and actions to attract fans and maintain their relationship with the club (i.e. brand). Negativity effect, fan identity, and memory are the three major themes that emerged and also discussed in the light of known literature.

ER  -