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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Cayolla, R. & Loureiro, S. M. C. (2021). What is the role of memory in consumer–brand relationship? Insight from sport industry. Journal of Creative Communications. 16 (3), 347-355
Exportar Referência (IEEE) 
R. Cayolla and S. M. Loureiro,  "What is the role of memory in consumer–brand relationship? Insight from sport industry", in Journal of Creative Communications, vol. 16, no. 3, pp. 347-355, 2021
Exportar BibTeX 
@article{cayolla2021_1734887649496,
	author = "Cayolla, R. and Loureiro, S. M. C.",
	title = "What is the role of memory in consumer–brand relationship? Insight from sport industry",
	journal = "Journal of Creative Communications",
	year = "2021",
	volume = "16",
	number = "3",
	doi = "10.1177/09732586211034929",
	pages = "347-355",
	url = "https://journals.sagepub.com/home/crc"
}
Exportar RIS 
TY  - JOUR
TI  - What is the role of memory in consumer–brand relationship? Insight from sport industry
T2  - Journal of Creative Communications
VL  - 16
IS  - 3
AU  - Cayolla, R.
AU  - Loureiro, S. M. C.
PY  - 2021
SP  - 347-355
SN  - 0973-2586
DO  - 10.1177/09732586211034929
UR  - https://journals.sagepub.com/home/crc
AB  - We live in a time when symbolism is of enormous priority. Memories are a particularly important part of the construction of individual identity and the subsequent relationships established, personal and with the loved brands. Previous research in psychology and neurosciences on negativity effect claims that negative events have more impact than positive ones. In an emotional context like the sports industry, being a fan has implications at all levels: psychological, mental and behavioural. Deepening the theme of memory from a psychological perspective, the present study theorises about the hypothesis of positivity effect in memory in the behaviour of sport fans in consumer neuroscience studies. Theoretical contribution and managerial suggestions are presented, in addition, as direction for further research.
ER  -