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Export Reference (APA) 
Bilro, R. G. & Dias, F. (2022). Now I can see: How brand interactions influence channel loyalty and purchase intention in optical physical stores. Management Research: The Journal of the Iberoamerican Academy of Management. 20 (3), 229-243
Export Reference (IEEE) 
R. J. Bilro and F. Dias,  "Now I can see: How brand interactions influence channel loyalty and purchase intention in optical physical stores", in Management Research: The Journal of the Iberoamerican Academy of Management, vol. 20, no. 3, pp. 229-243, 2022
Export BibTeX 
@article{bilro2022_1716212212510,
	author = "Bilro, R. G. and Dias, F.",
	title = "Now I can see: How brand interactions influence channel loyalty and purchase intention in optical physical stores",
	journal = "Management Research: The Journal of the Iberoamerican Academy of Management",
	year = "2022",
	volume = "20",
	number = "3",
	doi = "10.1108/MRJIAM-07-2021-1201",
	pages = "229-243",
	url = "https://www.emerald.com/insight/content/doi/10.1108/MRJIAM-07-2021-1201/full/html"
}
Export RIS 
TY  - JOUR
TI  - Now I can see: How brand interactions influence channel loyalty and purchase intention in optical physical stores
T2  - Management Research: The Journal of the Iberoamerican Academy of Management
VL  - 20
IS  - 3
AU  - Bilro, R. G.
AU  - Dias, F.
PY  - 2022
SP  - 229-243
SN  - 1536-5433
DO  - 10.1108/MRJIAM-07-2021-1201
UR  - https://www.emerald.com/insight/content/doi/10.1108/MRJIAM-07-2021-1201/full/html
AB  - Purpose – This study aims to analyse the effect of brand interactions such as personal interaction,
problem-solving, reliability and store physical appearance on channel loyalty and purchase intention in
optical physical stores.
Design/methodology/approach – The hypotheses are tested through quantitative research based on a
questionnaire with a sample of 414 respondents. Researchers conduct multiple regressions to analyse the data.
Findings – The findings reveal that channel loyalty and purchase intention are positively influenced
differently. Person-to-person interactions play a vital role in both constructs (dependent variables). This study
also offers relevant managerial implications and future research avenues.
Originality/value – Despite the relevance of purchase intention in the literature, almost no studies have
been published about the intention to buy glasses in the optical physical stores, a relevant contribution this
paper offers to the literature. The finding that the store’s physical aspect did not prove to be influential for
channel loyalty is also an innovative and relevant contribution of this research.
ER  -