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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, M. & Loureiro, S. M. C. (2022). Virtual reality in the motion picture industry: The relationship among movie coolness, sympathy, empathy, and word-of-mouth. Journal of Promotion Management. 28 (2), 144-159
Exportar Referência (IEEE) 
M. D. Rodrigues and S. M. Loureiro,  "Virtual reality in the motion picture industry: The relationship among movie coolness, sympathy, empathy, and word-of-mouth", in Journal of Promotion Management, vol. 28, no. 2, pp. 144-159, 2022
Exportar BibTeX 
@article{rodrigues2022_1734887431903,
	author = "Rodrigues, M. and Loureiro, S. M. C.",
	title = "Virtual reality in the motion picture industry: The relationship among movie coolness, sympathy, empathy, and word-of-mouth",
	journal = "Journal of Promotion Management",
	year = "2022",
	volume = "28",
	number = "2",
	doi = "10.1080/10496491.2021.1987964",
	pages = "144-159",
	url = "https://www.tandfonline.com/journals/wjpm20"
}
Exportar RIS 
TY  - JOUR
TI  - Virtual reality in the motion picture industry: The relationship among movie coolness, sympathy, empathy, and word-of-mouth
T2  - Journal of Promotion Management
VL  - 28
IS  - 2
AU  - Rodrigues, M.
AU  - Loureiro, S. M. C.
PY  - 2022
SP  - 144-159
SN  - 1049-6491
DO  - 10.1080/10496491.2021.1987964
UR  - https://www.tandfonline.com/journals/wjpm20
AB  - The current study aims to explore whether virtual reality can be more effective that traditional 2 D in influencing empathy, sympathy, movie coolness and word-of-mouth. A factorial design 2 (movie story: documentary, animation) x 2 (technology format: 2 D, VR) between-subjects experiment approach was employed. The 2 D counterparts are available on YouTube and the VR version was downloaded to be experienced with the Oculus Rift headset device. A total of 145 participants were recruited. Findings reveal the combined effects of technological format and movie genre have a significant influence on coolness perception. Empathy influence movie coolness and these, in turn, predict word-of-mouth.
ER  -