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Freitas, C., Bilro, R.G. & Marques, S. (2023). The influence of customer engagement on destination loyalty from a destination marketing organisation perspective. In Raouf A. Rather and Haywantee Ramkissoon (Ed.), Handbook of customer engagement in tourism marketing. (pp. 115-128). Cheltenham, UK: Edward Elgar Publishing.
C. C. Freitas et al., "The influence of customer engagement on destination loyalty from a destination marketing organisation perspective", in Handbook of customer engagement in tourism marketing, Raouf A. Rather and Haywantee Ramkissoon, Ed., Cheltenham, UK, Edward Elgar Publishing, 2023, pp. 115-128
@incollection{freitas2023_1732202010965, author = "Freitas, C. and Bilro, R.G. and Marques, S.", title = "The influence of customer engagement on destination loyalty from a destination marketing organisation perspective", chapter = "", booktitle = "Handbook of customer engagement in tourism marketing", year = "2023", volume = "", series = "Geography, Planning and Tourism 2023", edition = "", pages = "115-115", publisher = "Edward Elgar Publishing", address = "Cheltenham, UK", url = "https://www.elgaronline.com/edcollbook/book/9781802203943/9781802203943.xml" }
TY - CHAP TI - The influence of customer engagement on destination loyalty from a destination marketing organisation perspective T2 - Handbook of customer engagement in tourism marketing AU - Freitas, C. AU - Bilro, R.G. AU - Marques, S. PY - 2023 SP - 115-128 DO - 10.4337/9781802203943 CY - Cheltenham, UK UR - https://www.elgaronline.com/edcollbook/book/9781802203943/9781802203943.xml AB - This study aims to understand the engagement between tourists and the tourism destination influencing tourists' destination loyalty, namely their willingness to recommend the destination to friends and family and their intention to repeat the visit. This research explores Centro de Portugal (as a destination marketing organisation) as a loyal destination to manage. The tourism market is facing several challenges and becoming an even more competitive environment. Destination competitiveness is flourishing not only because of the impact on destinations due to tourism growth but also due to COVID-19 restrictions. The need to have a distinctive factor for destinations is now more critical than ever, and destinations should aim to create a relationship with tourists to ensure the experience is memorable and that tourists repeat the visit and make positive recommendations about the destination to others. This need suggests the usefulness of tourist engagement to achieve their goals. ER -