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Luz, F. G. da., Ferreira, P. A. & Neves, J. S. (2021). Developing personas and proto personas to enhance the art museum visitor experience. In Guerra, P., and Sousa, S. (Ed.), Keep it Simple, Make it Fast!: An approach to underground music scenes. (pp. 440-447). Porto: Universidade do Porto. Faculdade de Letras.

F. D. Luz et al.,  "Developing personas and proto personas to enhance the art museum visitor experience", in Keep it Simple, Make it Fast!: An approach to underground music scenes, Guerra, P., and Sousa, S., Ed., Porto, Universidade do Porto. Faculdade de Letras, 2021, vol. 5, pp. 440-447

@inproceedings{luz2021_1732197838310,
	author = "Luz, F. G. da. and Ferreira, P. A. and Neves, J. S.",
	title = "Developing personas and proto personas to enhance the art museum visitor experience",
	booktitle = "Keep it Simple, Make it Fast!: An approach to underground music scenes",
	year = "2021",
	editor = "Guerra, P., and Sousa, S.",
	volume = "5",
	number = "",
	series = "",
	pages = "440-447",
	publisher = "Universidade do Porto. Faculdade de Letras",
	address = "Porto",
	organization = "Universidade do Porto - Faculdade de Letras",
	url = "https://ler.letras.up.pt/site/default.aspx?qry=id022id1818&sum=sim"
}

TY  - CPAPER
TI  - Developing personas and proto personas to enhance the art museum visitor experience
T2  - Keep it Simple, Make it Fast!: An approach to underground music scenes
VL  - 5
AU  - Luz, F. G. da.
AU  - Ferreira, P. A.
AU  - Neves, J. S.
PY  - 2021
SP  - 440-447
CY  - Porto
UR  - https://ler.letras.up.pt/site/default.aspx?qry=id022id1818&sum=sim
AB  - This paper aims to study and think about the use of personas and proto personas
on the art museum visitors’ experience. Its object of study is the educational
services of art museums focusing on children and young people up to the age of
18. This is a hybrid - conceptual and empirical – and exploratory study. Conducted
through a qualitative methodology, constructivist paradigm and design approach.
It relies on critical and creative thinking, as well on data collection. Using a total
of 36 interviews to teachers/educators and legal tutors, divided into two distinct
phases, and three pre-test interviews. It expands the investigation of application
of the construction of personas and proto personas in the management of
educational services in art museums. The value of this study lies in exploration of
the construction of personas and in a learning context Do - Feel - Learn instead of
the traditional “Learn - Feel - Do”.
ER  -