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Santos, V. R., Sousa, B. B., Ramos, P., Dias, Á. & Madeira, A. (2022). Encouraging wine storytelling in the tourist experience: A preliminary study. In Abreu, A., Liberato, D., and Garcia Ojeda, J. C. (Ed.), Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies. (pp. 235-242). Cartagena de Indias: Springer.

V. R. Santos et al.,  "Encouraging wine storytelling in the tourist experience: A preliminary study", in Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies, Abreu, A., Liberato, D., and Garcia Ojeda, J. C., Ed., Cartagena de Indias, Springer, 2022, vol. 293, pp. 235-242

@inproceedings{santos2022_1734886131694,
	author = "Santos, V. R. and Sousa, B. B. and Ramos, P. and Dias, Á. and Madeira, A.",
	title = "Encouraging wine storytelling in the tourist experience: A preliminary study",
	booktitle = "Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies",
	year = "2022",
	editor = "Abreu, A., Liberato, D., and Garcia Ojeda, J. C.",
	volume = "293",
	number = "",
	series = "",
	doi = "10.1007/978-981-19-1040-1_20",
	pages = "235-242",
	publisher = "Springer",
	address = "Cartagena de Indias",
	organization = "University of Cartagena",
	url = "https://link.springer.com/book/10.1007/978-981-19-1040-1"
}

TY  - CPAPER
TI  - Encouraging wine storytelling in the tourist experience: A preliminary study
T2  - Advances in Tourism, Technology and Systems. Smart Innovation, Systems and Technologies
VL  - 293
AU  - Santos, V. R.
AU  - Sousa, B. B.
AU  - Ramos, P.
AU  - Dias, Á.
AU  - Madeira, A.
PY  - 2022
SP  - 235-242
SN  - 2190-3018
DO  - 10.1007/978-981-19-1040-1_20
CY  - Cartagena de Indias
UR  - https://link.springer.com/book/10.1007/978-981-19-1040-1
AB  - Wine tourism has long since ceased to be just a visit to wine producing regions and wineries, just to taste or buy wine. In fact, wine tourism has become more complex as a tourist product, due to the requirement of visitors to obtain a differentiated experience, composed of multiple elements Wine tourism activities consist of, above all, wine tastings and cellar, wine house and wine museum visits. Currently, and in the future, wine tourism has provided and boosted the creation of genuine and unique tourist experiences, more and more differentiated tailor-made. This preliminary approach aims to evaluate the role of wine storytelling as an antecedent in the wine tourism experience, namely on other constructs as winescape attributes, sensorial attraction, wine excitement and cultural experience. A range of practical implications are provided for wine tourism managers, marketers and wine guided tours namely on the importance on the training the storytelling skill by the wine cellars staff. The new vogue of wine tourism forces us to challenge and re-visit the power relationships that exist within contemporary tourism and the host–guest relationship. As an interdisciplinary approach, this research contributes positively to the development of theory in relationship marketing and tourism contexts in wine management (theoretical implications). At the end, guidelines for future work will be presented.
ER  -