Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Rodrigues, M. B., Lopes, F. & Loureiro, S. (2022). How VR can boost inspiration and increase donations. In Proceedings of the 51st Annual EMAC Conference (EMAC 2022). Budapest: European Marketing Academy (EMAC).
Exportar Referência (IEEE) 
M. D. Rodrigues et al.,  "How VR can boost inspiration and increase donations", in Proc. of the 51st Annu. EMAC Conf. (EMAC 2022), Budapest, European Marketing Academy (EMAC), 2022
Exportar BibTeX 
@inproceedings{rodrigues2022_1715212749182,
	author = "Rodrigues, M. B. and Lopes, F. and Loureiro, S.",
	title = "How VR can boost inspiration and increase donations",
	booktitle = "Proceedings of the 51st Annual EMAC Conference (EMAC 2022)",
	year = "2022",
	editor = "",
	volume = "",
	number = "",
	series = "",
	publisher = "European Marketing Academy (EMAC)",
	address = "Budapest",
	organization = "European Marketing Academy (EMAC)",
	url = "https://proceedings.emac-online.org/index.cfm?eventid=40&EMAC%202022%20Annual"
}
Exportar RIS 
TY  - CPAPER
TI  - How VR can boost inspiration and increase donations
T2  - Proceedings of the 51st Annual EMAC Conference (EMAC 2022)
AU  - Rodrigues, M. B.
AU  - Lopes, F.
AU  - Loureiro, S.
PY  - 2022
CY  - Budapest
UR  - https://proceedings.emac-online.org/index.cfm?eventid=40&EMAC%202022%20Annual
AB  - One of the major challenges that non-profit organizations face is inspiring people to be concerned about
issues that seem geographically and emotionally distant. The aim of this study is to explore how Virtual
Reality (VR) can boost inspiration and encourage potential donors to contribute to nonprofit fundraisings. To
achieve this aim, a three group between-subjects experiment was conducted to examine how varying the
degree of immersiveness of a short documentary about a remote health issue influences user reported social
and spatial presence, inspiration, and donation intention. Findings reveal that perceived media richness
gradually increases the user's spatial presence. Then, the positive effect of social and spatial presence on
customer inspiration was tested and successfully verified. Finally, customer inspiration increases donation
intention.
ER  -