Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Lopes da Costa, R., Cabral, L., Pereira, L., Dias, Á. & Gonçalves, R. (2022). The impact of digital transformation on media industry. International Journal of Economics and Business Research. 24 (4), 471-489
Exportar Referência (IEEE) 
R. J. Costa et al.,  "The impact of digital transformation on media industry", in Int. Journal of Economics and Business Research, vol. 24, no. 4, pp. 471-489, 2022
Exportar BibTeX 
@article{costa2022_1732396268315,
	author = "Lopes da Costa, R. and Cabral, L. and Pereira, L. and Dias, Á. and Gonçalves, R.",
	title = "The impact of digital transformation on media industry",
	journal = "International Journal of Economics and Business Research",
	year = "2022",
	volume = "24",
	number = "4",
	doi = "10.1504/IJEBR.2022.126434",
	pages = "471-489",
	url = "https://www.inderscienceonline.com/doi/abs/10.1504/IJEBR.2022.126434"
}
Exportar RIS 
TY  - JOUR
TI  - The impact of digital transformation on media industry
T2  - International Journal of Economics and Business Research
VL  - 24
IS  - 4
AU  - Lopes da Costa, R.
AU  - Cabral, L.
AU  - Pereira, L.
AU  - Dias, Á.
AU  - Gonçalves, R.
PY  - 2022
SP  - 471-489
SN  - 1756-9850
DO  - 10.1504/IJEBR.2022.126434
UR  - https://www.inderscienceonline.com/doi/abs/10.1504/IJEBR.2022.126434
AB  - The Media Industry is currently in a process of adapting to the digital transformation. As the industry is increasing its volume, due to the fact that the consumers are consuming more media than before, it is important to guarantee that the customer`s needs are being fulfilled. After the literature review, the present article studied the opinion of some authors through a questionnaire, that was used to comprehend the benefits that the digital transformation brought to the media industry, as well as understand how customer`s behaviour has changed over the past years. In this sense, a new consumption style was identified, which is the involuntary one, where people really don't have the intention of using a content. To sum up, the present article pretends to characterize the media industry and the clients behaviour, in a digital context, where processes must be changed in order to adapt to the eminent changes. 
ER  -