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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA)
Custódio, C.M. & Bilro, R.G. (2023). Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations. Academy of Marketing Conference - AM2023.
Export Reference (IEEE)
C. M. Custódio and R. J. Bilro,  "Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations", in Academy of Marketing Conf. - AM2023, Birmingham, UK, 2023
Export BibTeX
@misc{custódio2023_1716148401052,
	author = "Custódio, C.M. and Bilro, R.G.",
	title = "Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations",
	year = "2023",
	howpublished = "Both (printed and digital)",
	url = "https://academyofmarketing.org/am2023-conference/"
}
Export RIS
TY  - CPAPER
TI  - Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations
T2  - Academy of Marketing Conference - AM2023
AU  - Custódio, C.M.
AU  - Bilro, R.G.
PY  - 2023
CY  - Birmingham, UK
UR  - https://academyofmarketing.org/am2023-conference/
AB  - The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism.

ER  -