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Custódio, C.M. & Bilro, R.G. (2023). Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations. Academy of Marketing Conference - AM2023.
C. M. Custódio and R. J. Bilro, "Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations", in Academy of Marketing Conf. - AM2023, Birmingham, UK, 2023
@misc{custódio2023_1716148401052, author = "Custódio, C.M. and Bilro, R.G.", title = "Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations", year = "2023", howpublished = "Both (printed and digital)", url = "https://academyofmarketing.org/am2023-conference/" }
TY - CPAPER TI - Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations T2 - Academy of Marketing Conference - AM2023 AU - Custódio, C.M. AU - Bilro, R.G. PY - 2023 CY - Birmingham, UK UR - https://academyofmarketing.org/am2023-conference/ AB - The study explores the impact of cultural alcoholic beverages, specifically whiskey, on travel motivations. Results from a quantitative research method indicate that both core cultural products and core whiskey products significantly influence the intention to participate in whiskey tourism. The findings suggest that promoting a destination’s reputation as a producer of high-quality cultural alcoholic beverages can enhance its appeal as a tourist destination, and whiskey as a cultural product can motivate tourism. ER -