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Loureiro, S.M.C. & Santana, S. (2010). Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image. In Locarek-Junge and C. Weihs (Ed.), Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization. (pp. 743-750). Berlim: Springer.
S. M. Loureiro and S. Santana, "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image", in Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization, Locarek-Junge and C. Weihs, Ed., Berlim, Springer, 2010, pp. 743-750
@incollection{loureiro2010_1732407688386, author = "Loureiro, S.M.C. and Santana, S.", title = "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image", booktitle = "Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization", year = "2010", volume = "", series = "1431-8814", edition = "---", pages = "743-743", publisher = "Springer", address = "Berlim", url = "http://www.springer.com/statistics/statistical+theory+and+methods/book/978-3-642-10744-3" }
TY - CHAP TI - Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image T2 - Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization AU - Loureiro, S.M.C. AU - Santana, S. PY - 2010 SP - 743-750 DO - 10.1007/978-3-642-10745-0 CY - Berlim UR - http://www.springer.com/statistics/statistical+theory+and+methods/book/978-3-642-10744-3 ER -