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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S.M.C. & Santana, S. (2010). Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image. In Locarek-Junge and C. Weihs (Ed.), Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization. (pp. 743-750). Berlim: Springer.
Export Reference (IEEE) 
S. M. Loureiro and S. Santana,  "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image", in Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization, Locarek-Junge and C. Weihs, Ed., Berlim, Springer, 2010, pp. 743-750
Export BibTeX 
@incollection{loureiro2010_1765574475160,
	author = "Loureiro, S.M.C. and Santana, S.",
	title = "Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image",
	booktitle = "Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization",
	year = "2010",
	volume = "",
	series = "1431-8814",
	edition = "---",
	pages = "743-743",
	publisher = "Springer",
	address = "Berlim",
	url = "http://www.springer.com/statistics/statistical+theory+and+methods/book/978-3-642-10744-3"
}
Export RIS 
TY  - CHAP
TI  - Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image
T2  - Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization
AU  - Loureiro, S.M.C.
AU  - Santana, S.
PY  - 2010
SP  - 743-750
DO  - 10.1007/978-3-642-10745-0
CY  - Berlim
UR  - http://www.springer.com/statistics/statistical+theory+and+methods/book/978-3-642-10744-3
ER  -