Book chapter
Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image
Sandra Loureiro (Loureiro, S.M.C.); Silvina Santana (Santana, S.);
Book Title
Classification as a Tool for Research - Studies in Classification, Data Analysis, and Knowledge Organization
Year (definitive publication)
2010
Language
English
Country
Germany
More Information
Visit Link
Web of Science®

This publication is not indexed in Web of Science®

Scopus

Times Cited: 5

(Last checked: 2025-12-02 18:10)

View record in Scopus

Google Scholar

Times Cited: 8

(Last checked: 2025-12-12 10:32)

View record in Google Scholar

Overton

This publication is not indexed in Overton

Abstract
--
Acknowledgements
--
Keywords
Publication Identifiers
2-s2.0-84879578720
10.1007/978-3-642-10745-0
ci-pub-9677
Other Publication Details
2010
Springer
Scopus;
--
978-3-642-10745-0 (print)
978-3-642-10745-0 (online)
1431-8814
743 - 750 823
---
Yes
Both (printed and digital)
Locarek-Junge and C. Weihs
Altmetric
Dimensions
PlumX Metrics