Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA)
Valente, N. & Alturas, B. (2023). Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation. In Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga & Torres, Ana Isabel  (Ed.), Confronting Security and Privacy Challenges in Digital Marketing. (pp. 28-49).: IGI Global.
Exportar Referência (IEEE)
N. Valente and B. A. Alturas,  "Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation", in Confronting Security and Privacy Challenges in Digital Marketing, Pires, Paulo Botelho; Santos, José Duarte; Pereira, Inês Veiga & Torres, Ana Isabel , Ed., IGI Global, 2023, pp. 28-49
Exportar BibTeX
@incollection{valente2023_1709562137341,
	author = "Valente, N. and Alturas, B.",
	title = "Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation",
	chapter = "",
	booktitle = "Confronting Security and Privacy Challenges in Digital Marketing",
	year = "2023",
	volume = "",
	series = "",
	edition = "",
	pages = "28-28",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/chapter/marketing-business-processes-in-a-multinational-organization/326390"
}
Exportar RIS
TY  - CHAP
TI  - Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
T2  - Confronting Security and Privacy Challenges in Digital Marketing
AU  - Valente, N.
AU  - Alturas, B.
PY  - 2023
SP  - 28-49
DO  - 10.4018/978-1-6684-8958-1.ch002
UR  - https://www.igi-global.com/chapter/marketing-business-processes-in-a-multinational-organization/326390
AB  - Marketing information systems scale, scope and functionalities have grown due to the substantial rise of new technologies such as the internet, mobile devices and social media. This article aims to analyse the impact of implementing a marketing information system to manage marketing business processes in a multinational organization. Interviews were carried out with organizations using the same marketing information system. The interview structure and its questions were based on the information system’s evaluation model, which is extensively used in this area of research. The results obtained were relevant not only from a benefits analysis perspective but also from a system quality perspective, information quality and service quality matter.
ER  -