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Pincho, P., Messias, I. & Alturas, B. (2023). User perceptions about online personal data transmissibility. In Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres (Ed.), Confronting security and privacy challenges in digital marketing. (pp. 140-158).: IGI Global.

P. Pincho et al.,  "User perceptions about online personal data transmissibility", in Confronting security and privacy challenges in digital marketing, Paulo Botelho Pires, José Duarte Santos, Inês Veiga Pereira, Ana Isabel Torres, Ed., IGI Global, 2023, pp. 140-158

@incollection{pincho2023_1734979106581,
	author = "Pincho, P. and Messias, I. and Alturas, B.",
	title = "User perceptions about online personal data transmissibility",
	chapter = "",
	booktitle = "Confronting security and privacy challenges in digital marketing",
	year = "2023",
	volume = "",
	series = "",
	edition = "",
	pages = "140-140",
	publisher = "IGI Global",
	address = "",
	url = "https://www.igi-global.com/chapter/user-perceptions-about-online-personal-data-transmissibility/326395"
}

TY  - CHAP
TI  - User perceptions about online personal data transmissibility
T2  - Confronting security and privacy challenges in digital marketing
AU  - Pincho, P.
AU  - Messias, I.
AU  - Alturas, B.
PY  - 2023
SP  - 140-158
DO  - 10.4018/978-1-6684-8958-1.ch007
UR  - https://www.igi-global.com/chapter/user-perceptions-about-online-personal-data-transmissibility/326395
AB  - The usage of consumers’ personal data is considered by companies as capable of creating immense value
in terms of business. The rise of using social networks to access users’ shared information, gathering,
processing, and using it, has become a normal proceeding by companies. This data represents value
to entities that use them to reduce research costs to develop new products, as well as transaction costs
while increasing their marketing incomes. The objective of this study is to determine what feelings are
related to sharing personal data online. The research questionnaire for this study was developed through
a literature review, later shared on social networks, with 103 valid answers having been collected. Data
analysis was performed using IBM SPSS Statistics and Excel programs. The results obtained allow us to
understand what perceptions the population has regarding data sharing, suggesting that the individual
perception of the transmissibility of personal data online is starting to be an area of interest for society
since there is a greater awareness of the dangers online.
ER  -