Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Davcik, N. & Rundquist, J. (2012). An exploratory study of brand success: evidence from the food industry. Journal of International Food and Agribusiness Marketing. 24 (1), 91-109
Exportar Referência (IEEE) 
N. Davcik and J. Rundquist,  "An exploratory study of brand success: evidence from the food industry", in Journal of Int. Food and Agribusiness Marketing, vol. 24, no. 1, pp. 91-109, 2012
Exportar BibTeX 
@article{davcik2012_1714174834548,
	author = "Davcik, N. and Rundquist, J.",
	title = "An exploratory study of brand success: evidence from the food industry",
	journal = "Journal of International Food and Agribusiness Marketing",
	year = "2012",
	volume = "24",
	number = "1",
	doi = "10.1080/08974438.2012.645747",
	pages = "91-109",
	url = "http://www.tandfonline.com/doi/full/10.1080/08974438.2012.645747"
}
Exportar RIS 
TY  - JOUR
TI  - An exploratory study of brand success: evidence from the food industry
T2  - Journal of International Food and Agribusiness Marketing
VL  - 24
IS  - 1
AU  - Davcik, N.
AU  - Rundquist, J.
PY  - 2012
SP  - 91-109
SN  - 0897-4438
DO  - 10.1080/08974438.2012.645747
UR  - http://www.tandfonline.com/doi/full/10.1080/08974438.2012.645747
AB  - The goal of this research is to identify drivers that influence the brand success, in order to develop a more effective business strategy. An abductive theory approach is adopted and food managers from Italy and Sweden were questioned. The authors modeled the eight correlated first-order factors, using seven independent variables and the dependent variable brand success. The variance-based structural equation modeling approach (partial least square [PLS] algorithm) have been applied. This study provides insight and empirical evidence on brand success. The findings can be employed as more effective brand strategies in a sector that has been under-investigated in academic literature and practice.
ER  -