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Belanche, D., Casaló, L. V., Flavián, M. & Loureiro, S. M. C. (2025). Benefit versus risk: A behavioral model for using robo-advisors. Service Industries Journal. 45 (1), 132-159
D. Belanche et al., "Benefit versus risk: A behavioral model for using robo-advisors", in Service Industries Journal, vol. 45, no. 1, pp. 132-159, 2025
@article{belanche2025_1743380804242, author = "Belanche, D. and Casaló, L. V. and Flavián, M. and Loureiro, S. M. C.", title = "Benefit versus risk: A behavioral model for using robo-advisors", journal = "Service Industries Journal", year = "2025", volume = "45", number = "1", doi = "10.1080/02642069.2023.2176485", pages = "132-159", url = "https://www.tandfonline.com/journals/fsij20" }
TY - JOUR TI - Benefit versus risk: A behavioral model for using robo-advisors T2 - Service Industries Journal VL - 45 IS - 1 AU - Belanche, D. AU - Casaló, L. V. AU - Flavián, M. AU - Loureiro, S. M. C. PY - 2025 SP - 132-159 SN - 0264-2069 DO - 10.1080/02642069.2023.2176485 UR - https://www.tandfonline.com/journals/fsij20 AB - This research aims to propose and analyze a novel behavioral model for using robo-advisors grounded on stimulus–organism–response and decision theory. Data (n = 596) were collected from a panel of US participants. The findings contribute to the financial services arena by demonstrating the relevance of customers’ perceptions of robo-advisors’ benefits and risks, particularly fear of losing money and wasting time. Greater or lesser ease in learning to use the robo-advisor and the perception of safety are the stimuli for customers to cognitively assess the balance between the risks and benefits of using the robo-advisor. Younger customers are more likely than older customers to recommend the robo-advisor to others, and male users tend to have more confidence than female users in their use of the service. Thus, robo-advisors need to learn how to adapt to different customer profiles to customize the service and to increase the perception of security and ease of use. ER -