Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S. M. C. (2023). Overview of the brand journey and opportunities for future studies. Italian Journal of Marketing. 2023 (2), 179-206
Exportar Referência (IEEE) 
S. M. Loureiro,  "Overview of the brand journey and opportunities for future studies", in Italian Journal of Marketing, vol. 2023, no. 2, pp. 179-206, 2023
Exportar BibTeX 
@null{loureiro2023_1732407248172,
	year = "2023",
	url = "https://link.springer.com/article/10.1007/s43039-023-00069-0"
}
Exportar RIS 
TY  - GEN
TI  - Overview of the brand journey and opportunities for future studies
T2  - Italian Journal of Marketing
VL  - 2023
AU  - Loureiro, S. M. C.
PY  - 2023
SP  - 179-206
SN  - 2662-3323
DO  - 10.1007/s43039-023-00069-0
UR  - https://link.springer.com/article/10.1007/s43039-023-00069-0
AB  - With this study, brand managers can have an overview of the major concepts and characteristics of brands over time, while academics receive a mapping of the most analyzed topics and suggestions for future research. Based on the documents published in Scopus and Web of Science databases using the word “brand”, this article aims to provide an overview of the brands and suggest opportunities for future research. Text mining clustering allowed the processing of a large amount of information and organized the first overview of the concepts that have been studied. Thus, first, we examine the existing definitions of a brand. Then, we provide a historical perspective of the topics associated with brand constructs and their associations and present a framework for the psychological characteristics of the branding process. Finally, we present the future trends.
ER  -