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Export Reference (APA) 
Rodrigues, A. F., Loureiro, S. M. C. & Bilro, R.G. (2023). The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry. The 16th annual Euromed academy of business conference.
Export Reference (IEEE) 
A. F. Rodrigues et al.,  "The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry", in The 16th annual Euromed academy of business conference, Vilnius, 2023
Export BibTeX 
@misc{rodrigues2023_1716155951868,
	author = "Rodrigues, A. F. and Loureiro, S. M. C. and Bilro, R.G.",
	title = "The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry",
	year = "2023",
	howpublished = "Both (printed and digital)",
	url = "https://emrbi2023.com/"
}
Export RIS 
TY  - CPAPER
TI  - The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry
T2  - The 16th annual Euromed academy of business conference
AU  - Rodrigues, A. F.
AU  - Loureiro, S. M. C.
AU  - Bilro, R.G.
PY  - 2023
CY  - Vilnius
UR  - https://emrbi2023.com/
AB  - Identifying market trends is critical for companies to remain competitive, and using technologies such as Artificial Intelligence and Robotics is transforming all business industries and society, impacting experiences and relationships among people. The hospitality industry, which traditionally relies on Human-Human Interactions, is also undergoing technological transformation, with AI and social robots presenting significant potential for growth and new ways of interacting. However, technologies understanding how robots can improve hospitality services and increase customer satisfaction while maintaining a hospitable environment is crucial.
ER  -