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Jung, T., Cho, J., Han, Dai-In, Ahn, S. J., Gupta, M., Das, G....Tom Dieck, M. C. (2024). Metaverse for service industries: Future applications, opportunities, challenges and research directions. Computers in Human Behavior. 151

T. Jung et al.,  "Metaverse for service industries: Future applications, opportunities, challenges and research directions", in Computers in Human Behavior, vol. 151, 2024

@article{jung2024_1732207195692,
	author = "Jung, T. and Cho, J. and Han, Dai-In and Ahn, S. J. and Gupta, M. and Das, G. and Heo, C. Y. and Loureiro, S. M. C. and Sigala, M. and Trunfio, M. and Taylor, A. and Tom Dieck, M. C.",
	title = "Metaverse for service industries: Future applications, opportunities, challenges and research directions",
	journal = "Computers in Human Behavior",
	year = "2024",
	volume = "151",
	number = "",
	doi = "10.1016/j.chb.2023.108039",
	url = "https://www.sciencedirect.com/science/article/pii/S0747563223003904?via%3Dihub"
}

TY  - JOUR
TI  - Metaverse for service industries: Future applications, opportunities, challenges and research directions
T2  - Computers in Human Behavior
VL  - 151
AU  - Jung, T.
AU  - Cho, J.
AU  - Han, Dai-In
AU  - Ahn, S. J.
AU  - Gupta, M.
AU  - Das, G.
AU  - Heo, C. Y.
AU  - Loureiro, S. M. C.
AU  - Sigala, M.
AU  - Trunfio, M.
AU  - Taylor, A.
AU  - Tom Dieck, M. C.
PY  - 2024
SN  - 0747-5632
DO  - 10.1016/j.chb.2023.108039
UR  - https://www.sciencedirect.com/science/article/pii/S0747563223003904?via%3Dihub
AB  - Although the metaverse is still in the early stages of development and implementation, it has the potential to revolutionize the way how businesses can interact with customers through both the virtual and real world. In particular, service industries are already exploring the opportunity to utilize the metaverse to provide more immersive, interactive and engaging customer experiences. However, the holistic overview of the future applications, opportunities, and challenges of a metaverse in the context of service industries from academic and expert perspectives is limited. By employing a multi-perspective approach, this study looks into these unexplored aspects of the metaverse in the context of service industries through informed and multifaceted narratives by leading academics and experts from cross-disciplinary backgrounds from media and communication, education, hospitality, financial services, retail, tourism and healthcare. The main opportunities identified include the development of new experiences, the introduction of novel inter-world interactions, and new business-consumer relations within the metaverse. The key challenges covered include current technological boundaries, limitations of the experiences in the metaverse, health issues, and data privacy, security, and legal issues. The paper concludes with formulating future research agendas and presenting contributions to literature and implications for practice. 
ER  -