Comunicação em evento científico
A Learning Environment through Computer Simulation for Teaching the Balanced Scorecard
Ana Lopes (Lopes, A.I.); Carlos Capelo (Capelo, C.); Ana Cristina Mata (Mata, A.);
Título Evento
Lusófona International Congress
Ano
2012
Língua
Inglês
País
Portugal
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Abstract/Resumo
Kaplan and Norton introduced the Balanced Scorecard (BSC) which is based on a systems perspective of the business strategy and performance measurement. Many organizations around the world are using the BSC to define, implement and manage strategy. Nevertheless there exist studies that identify problems and limitations associated with the implementation and use of the BSC. Those studies show in general terms that managers do not understand the BSC as the measures and perspectives in use are fairly independent, and do not always mirror the recommended cause-and-effect logic included in the systems perspective of the BSC approach. This article addresses the effectiveness of teaching the Balanced Scorecard by means of business simulation. An experiment that uses a business simulator is performed for testing a set of hypotheses about the influence of simulation on the students’ understanding of the BSC. The simulation experience was specifically designed to promote understanding of the BSC concepts. Student feedback and assessment showed that the simulation significantly enhanced the understanding of the BSC concepts related to the strategic management and double-loop learning processes and the systems perspective.
Agradecimentos/Acknowledgements
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Palavras-chave
BSC,Teaching Methods,Simulation