Talk
A Logit Model of Customer Churn as a Way to Improve the Customer Retention Strategy in the Fixed Telecommunications Industry in Portugal
Rui Menezes (Menezes, R.); Sofia Portela (Portela, S.);
Event Title
Australian and New Zealand Marketing Academy Conference
Year (definitive publication)
2009
Language
English
Country
Australia
More Information
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Abstract
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Acknowledgements
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Keywords
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