Publication in conference proceedings
A Relationship Marketing Approach to the Online Purchase of Tourism Products
Hélia Gonçalves Pereira (Pereira, H.); Paulo Rita (Rita, P.); Maria Salgueiro (Salgueiro, M.F.);
EMAC 2014 - Paradigm Shifts & Interactions
Year (definitive publication)
2014
Language
English
Country
Spain
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Abstract
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Acknowledgements
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Keywords
e-loyalty, relationships, internet
Associated Records

This publication is associated with the following record:

Publication Identifiers
ci-pub-16966
Other Publication Details
2014
Universitat de Valencia
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987-84-697-0220-8 (print)
987-84-697-0220-8 (online)
43th
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Yes
Both (printed and digital)
Enrique Bigné, EMAC 2014 Conference Chair
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European Marketing Academy - EMAC
Valência
Conference
International
2014
Full Paper