Talk
A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013
Ana Regina Pires (Pires, A. R.); Sandra Loureiro (Loureiro, S.M.C.);
Event Title
Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation
Year (definitive publication)
2013
Language
English
Country
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Abstract
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Acknowledgements
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Keywords
Associated Records