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Publication Detailed Description
Analyzing the strength of novelty and meaningfulness in astrotourism experiences: The mediating role of hedonism
Journal Title
Consumer Behavior in Tourism and Hospitality
Year (definitive publication)
2022
Language
English
Country
United Kingdom
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Abstract
Purpose: This study aims to explore the relationships among novelty, meaningfulness, hedonism and loyalty in the context of an astrotourism experience. Design/methodology/approach: Data were collected using a convenience sample at an astrotourism event in Portugal. A self‐administered questionnaire was designed using established scales. In total, 296 usable responses were analyzed using partial least square (PLS)-structural equation modeling. Findings: The result of the structural model shows that novelty and meaningfulness affect hedonism, which in turn influences loyalty. Novelty and meaningfulness contribute 62.8% to the variance in hedonism and 31.3% to the variability in loyalty. Originality/value: This study deepens knowledge of the tourist behavior of astrotourists. Destinations and managers that develop astrotourism activities can also benefit from deeper knowledge about the emotional process of the astrotourism experience and its impact on behavioral loyalty.
Acknowledgements
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Keywords
Novelty,Astrotourism,Meaningfulness,Hedonism,Behavioral loyalty,PLS-SEM
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Funding Records
| Funding Reference | Funding Entity |
|---|---|
| UIDB/00057/2020 | Fundação para a Ciência e a Tecnologia |
Contributions to the Sustainable Development Goals of the United Nations
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