Book chapter
Analyzing the use of social networks sites in the purchasing decision process
Francisco Javier Miranda González (Miranda, F. J.); Sergio Rubio (Rubio, S.); Antonio Chamorro (Chamorro, A.); Sandra Loureiro (Loureiro, S. M. C.);
Book Title
Encyclopedia of e-commerce development, implementation, and management
Year (definitive publication)
2016
Language
English
Country
United States of America
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Abstract
Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world.
Acknowledgements
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Funding Records
Funding Reference Funding Entity
GR 15007 FEDER
Publication Identifiers
2-s2.0-105012689802
10.4018/978-1-4666-9787-4.ch109
ci-pub-31392
http://hdl.handle.net/10071/16187
Other Publication Details
2016
IGI Global
Scopus;
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9781466697881 (print)
9781466697881 (online)
1550 - 1562 --
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Yes
Both (printed and digital)
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