Publication in conference proceedings
Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective
Sandra Loureiro (Loureiro, S.M.C.); Ana Regina Pires (Pires, A.);
ANZMAC
Year (definitive publication)
2011
Language
English
Country
Australia
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(Last checked: 2024-11-18 01:11)

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Abstract
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