Talk
Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice?
Sandra Loureiro (Loureiro, S.M.C.);
Event Title
2nd International Colloquium-Consumer brand relationship
Year (definitive publication)
2011
Language
English
Country
United States of America
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9716
Other Publication Details
Yes
Digital
Winter Park-Orlando
Conference
International
Oral Presentation