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Publication Detailed Description
Are eco-labels able to go beyond signaling environmental benefits? using eco-labels to communicate the economic value of sustainability in food products
Journal Title
Journal of Strategic Marketing
Year (definitive publication)
N/A
Language
English
Country
United Kingdom
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Abstract
Previous research suggests that the limited mainstream adoption of sustainable consumption is mainly due to consumers’ struggle to perceive compelling economic value in sustainable products, which are often associated with fewer benefits and higher prices. While eco-labels are frequently present in sustainable offerings as a signal of environmental practices, their potential to influence consumers’ perceptions of economic value remains overlooked. Supported by Signaling Theory, the present research investigates whether eco-labels can generate positive perceptions regarding the functional and symbolic benefits of the product itself and, subsequently, impact purchase behavior. Two quantitative studies (Study 1: n = 195; Study 2: n = 392) were implemented. The findings reveal that the impact of eco-labels on purchase is solely influenced by the mediating effects of perceived symbolic benefits, rather than functional benefits. Consumers’ moral convictions regarding sustainable consumption, along with their familiarity and understanding of eco-labels, play a significant role in shaping their behavior. Further implications are drawn.
Acknowledgements
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Keywords
Eco-labels,Sustainable consumption,Functional benefits,Symbolic benefits,Purchase behavior,Signaling theory
Fields of Science and Technology Classification
- Economics and Business - Social Sciences
Contributions to the Sustainable Development Goals of the United Nations
With the objective to increase the research activity directed towards the achievement of the United Nations 2030 Sustainable Development Goals, the possibility of associating scientific publications with the Sustainable Development Goals is now available in Ciência_Iscte. These are the Sustainable Development Goals identified by the author(s) for this publication. For more detailed information on the Sustainable Development Goals, click here.
