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Ciência-IUL
Publications
Publication Detailed Description
Proceedings of the 48th EMAC Conference
Year (definitive publication)
2019
Language
English
Country
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Abstract
The current study explores how tourists perceive two islands with identical culture, but different demographic characteristics. Two complementary methodologies are employed: Netnography and Text Mining. Eight encodings are used based on the literature: Rating, Categories, Membership Level of reviewers, Language type, Tourism Experience Model, Content, and Symbology and Positive/Negative information. With the first methodology, all encodings are analyzed, while in the Text Mining, only three: TEM, ML and categories. Customer satisfaction is slightly superior in Madeira. Lifestyle and Leisure and Tourism, Travel and Commuting are the main themes. Reviewers are engaged with the destinations and the re-purchase scenario is highly probable.
Acknowledgements
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Keywords
Tourism experience model,Netnography,Text mining,Island destination
