Talk
Attitude and Intentions Toward Verbal Messages In Print Advertising: Comparison India and Portugal
Baishali Sarkar (Sarkar, B.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
Proceedings of the 5th Global Management Conference on Managing Globalization in Times of Economic Crisis
Year (definitive publication)
2013
Language
English
Country
--
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-13171
Other Publication Details
Yes
Both (printed and digital)
Conference
International
Oral Presentation