Publication in conference proceedings
Beyond interaction: Examining brand social intimacy in human-AI relationships
Aoqiao Jojo Zhang (Zhang, A.); Sandra Loureiro (Loureiro, S. M. C.); João Guerreiro (Guerreiro, J.);
Proceedings of AIRSI2025
Year (definitive publication)
2025
Language
English
Country
Spain
More Information
Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

Times Cited: 0

(Last checked: 2026-10-18 20:12)

View record in Google Scholar

This publication is not indexed in Overton

Abstract
Social intimacy refers to high-quality interactions and close relationships with significant others, including spouses, friends, and family members (Miller & Lefcourt, 1982). In today's digitally connected environment, individuals are embedded in social media and online networks, which significantly influence intimate interactions, engagement, and information exchange (Zhang & Ling, 2015).
Acknowledgements
--
Keywords
Human-AI relationship,Brand social intimacy,Social companionship,Social network engagement,Thematic analysis