Publication in conference proceedings
Brand experience and willingness to sacrifice for a brand
Sandra Loureiro (Loureiro, S.M.C.);
Global Marketing Conference
Year (definitive publication)
2012
Language
English
Country
Republic of Korea
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9701
Other Publication Details
2012
KSMS
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1976-8699 (print)
1976-8699 (online)
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57 - 74 0
Yes
Digital
Seung-Hee Lee
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Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, Australian & New Zealand Marketing Academ
Seoul
Conference
International
2012
Full Paper