Talk
Brand Logo Design: Examining consumer responses to name and logo characteristics
Joana Machado (Machado, J.); Leonor Vacas-de-Carvalho (Vacas-de-Carvalho, L.); Paulo Lencastre (Lencastre, P.); José Dionísio (Dionísio, J.);
Event Title
Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012
Year (definitive publication)
2012
Language
English
Country
Italy
More Information
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Abstract
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Acknowledgements
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Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-9843
Other Publication Details
Yes
Digital
Veneza
Conference
International
Oral Presentation