Publication in conference proceedings
Brand Logo Design: Examining consumer responses to name and logo characteristics
Joana Machado (Machado, J.); Leonor Vacas-de-Carvalho (Vacas-de-Carvalho, L.); Paulo Lencastre (Lencastre, P.); José Dionísio (Dionísio, J.);
Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012.
Year (definitive publication)
2012
Language
English
Country
Italy
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Abstract
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Publication Identifiers
ci-pub-9844
Other Publication Details
2012
International Marketing Trends Conference
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Digital
International Marketing Trends Conference
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International Marketing Trends Conference
Veneza
Conference
International
2012
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