Publication in conference proceedings
Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector
Sandra Loureiro (Loureiro, S.M.C.);
Global Marketing Conference-Marketing in a Turbulent Environment
Year (definitive publication)
2010
Language
English
Country
Japan
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Times Cited: 6

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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9722
Other Publication Details
2010
KSMS
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1976-8699 (print)
1976-8699 (online)
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362 - 373 0
Yes
Digital
Eun Young Kim
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Chungbuk National University
Tokyo
Conference
International
2010
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