Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Ciência_Iscte Publications Publication Detailed Description

Scientific journal paper Q1

Rodrigues, Clarinda (Rodrigues, Clarinda); Paula Rodrigues (Rodrigues, P.);

Journal Title

Journal of Product & Brand Management

Year (definitive publication)

2019

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Web of Science®

Times Cited: 113

(Last checked: 2025-12-14 11:52)

Article Impact Index: 4.0

Scopus

Times Cited: 114

(Last checked: 2025-12-07 11:56)

Article Impact Index: 3.7

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