Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Ciência-IUL Publications Publication Detailed Description

Scientific journal paper Q1

Rodrigues, Clarinda (Rodrigues, Clarinda); Paula Rodrigues (Rodrigues, P.);

Journal Title

Journal of Product & Brand Management

Year (definitive publication)

2019

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Web of Science®

Times Cited: 74

(Last checked: 2024-08-30 13:16)

Article Impact Index: 3.3

Scopus

Times Cited: 95

(Last checked: 2024-08-25 17:32)

Article Impact Index: 4.0

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