Publication in conference proceedings
Brand mergers: How attitudes influence brand identity preferences
Joana Machado (Machado, J.); Leonor Vacas-de-Carvalho (Vacas-de-Carvalho, L.); Paulo Lencastre (Lencastre, P.); José Dionísio (Dionísio, J.);
EMAC: Lisbon, 20-24 May
Year (definitive publication)
2012
Language
English
Country
Portugal
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-9842
Other Publication Details
2012
EMAC
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Yes
Digital
EMAC
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EMAC
Lisboa
Conference
European
2012
Full Paper