Talk
Brand mergers: How attitudes influence consumer identity
Joana César Machado (Machado, J.); Paulo Lencastre (Lencastre, P.); José Dionísio (Dionísio, J.); Leonor Vacas-de-Carvalho (Vacas-de-Carvalho, L.);
Event Title
Marketing to Citizens - Going beyond Customers and Consumers
Year (definitive publication)
2012
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
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Publication Identifiers
ci-pub-8796
Other Publication Details
Yes
Digital
Lisboa
Conference
International
Oral Presentation