Talk
Brand Power and Brand Focus as facilitators of relationship Quality in the wine sector
Namércio Pereira da Cunha (da Cunha, N. P.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
Proceeding of the 5th International Consumer-brand relationship
Year (definitive publication)
2017
Language
English
Country
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Abstract
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Acknowledgements
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Keywords