Publication in conference proceedings
Brand Relationships for Luxury Values: The Role of Brand Tribalism and Brand Reputation
Sandra Loureiro (Loureiro, S. M. C.); Ana Oliveira-Brochado (Oliveira-Brochado, A.);
ANZMAC conference-Engaging with our future
Year (definitive publication)
2013
Language
English
Country
Australia
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Abstract
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Acknowledgements
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