Immersing into the resource-based view (RBV) and dynamic capabilities theory (DCT), the chapter emphasizes the importance of resource´s endowment function to any project, such as: (i) judicious asset´s deployment; and (ii) capability´s selection. Those are seminal to the approval of the project´s proposal among other portfolio candidates. One explores different views within the RBV and Human Capital Theory around larger conceptions (e.g., abilities; assets; capabilities; core-competences; resources; or skills) and their connection to market value in the form of individual/group´s worth and organizational capabilities and their inherent firm-specific advantages (FSA) transposed to the context of functional or ad hoc project teams. Seminal dynamic capabilities (DC) are brought to the light in the context of a business environment analysis project (BEAP), as the coordination; knowledge-utilization; or learning capability.

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