Publication in conference proceedings
Cannibalism Between Goods
Mauro Maia Laruccia (Laruccia, M.); Sandra Loureiro (Loureiro, S.M.C.); Rui Alexandre Sousa Lopes (Rui, Lopes);
ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde?
Year (definitive publication)
2011
Language
English
Country
Australia
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Abstract
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Acknowledgements
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Keywords
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