Characteristics of Cool Brands: The Development of a Scale

Ciência-IUL Publications Publication Detailed Description

Publication in conference proceedings

Sandra Loureiro (Loureiro, S.M.C.); Rui Alexandre Sousa Lopes (Lopes, R.);

ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde?

Year (definitive publication)

2011

Language

English

Country

Australia

More Information

Visit Link

Web of Science®

This publication is not indexed in Web of Science®

Scopus

This publication is not indexed in Scopus

Google Scholar

Times Cited: 6

(Last checked: 2024-11-18 01:11)

Abstract

Acknowledgements

Keywords

Publication Identifiers

Ciência-IUL ID

ci-pub-9707

Other Publication Details