As e-commerce expands rapidly, companies seek solutions to inefficiencies in last-mile logistics, with drone delivery services emerging as a potential answer. This study explores how awareness impacts consumer perceptions and acceptance of drone delivery services while exploring the relatively underexplored impact on corporate reputation. Based on survey data from 229 residents of Lisbon, the study investigates three key areas: (1) how demographic factors such as age, gender, education, and income influence perceptions of drone delivery benefits and concerns; (2) how online shopping behaviour shapes these perceptions; and (3) how awareness of drone delivery services affects both consumer attitudes and company reputation. The findings indicate that younger consumers are more favourable toward drone delivery, particularly regarding its environmental impact and efficiency, while older respondents are more sceptical. Frequent online shoppers view drone services as operational improvements, though concerns about reliability and costs remain. Awareness is critical in shaping positive perceptions of drone delivery and enhancing a company’s reputation as innovative and trustworthy. This research provides strategic insights for companies, suggesting that raising awareness, addressing operational concerns, and targeting younger consumers can improve both acceptance and corporate reputation.

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• Matemáticas - Ciências Naturais
• Ciências da Computação e da Informação - Ciências Naturais