Talk
Competitiveness in the Real Economy: The role of branding
Rui Vinhas da Silva (Vinhas da Silva, Rui);
Event Title
Branding & Brand Management Conference
Year (definitive publication)
2018
Language
English
Country
Republic of Korea
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Abstract
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Acknowledgements
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Keywords
branding
Publication Identifiers
ci-pub-50859
Other Publication Details
Yes
Conference
International
Invited Talk