Consumer´s Love and Willingness to Sacrifice for a Brand

Ciência-IUL Publications Publication Detailed Description

Publication in conference proceedings

Sandra Loureiro (Loureiro, S.M.C.);

ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde?

Year (definitive publication)

2011

Language

English

Country

Australia

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Times Cited: 34

(Last checked: 2024-11-18 01:11)

Abstract

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Publication Identifiers

Ciência-IUL ID

ci-pub-9706

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