Talk
Determinants of Customer Churn in the Fixed Telecommunications Industry in Portugal: An Application of a Logit Model
Rui Menezes (Menezes, R.); Sofia Portela (Portela, S.);
Event Title
European Marketing Academy Conference (EMAC)
Year (definitive publication)
2010
Language
English
Country
Denmark
More Information
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Abstract
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Acknowledgements
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Keywords
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