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Determinants of direct selling: The consumer perspective
Event Title
16th EIASM/EMAC Doctoral Colloquium
Year (definitive publication)
2003
Language
English
Country
United Kingdom
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Abstract
Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. But, the relationship between customer satisfaction and direct selling has not yet been studied. In this paper, we propose a model for the determinants of consumer choice of direct selling.
Acknowledgements
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Keywords
direct selling,customer satisfaction,consumer behaviour,distribution channels
