Publication in conference proceedings
Determinants of direct selling: The consumer perspective
Bráulio Alturas (Alturas, B.);
16th EMAC Doctoral Colloquium
Year (definitive publication)
2003
Language
English
Country
United Kingdom
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(Last checked: 2026-06-28 11:20)

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Abstract
Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. But, the relationship between customer satisfaction and direct selling has not yet been studied. In this paper, we propose a model for the determinants of consumer choice of direct selling.
Acknowledgements
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Keywords
Direct selling,Customer satisfaction,Consumer behaviour,Distribution channels
Fields of Science and Technology Classification
  • Economics and Business - Social Sciences
Publication Identifiers
cv-prod-id-919772
cv-prod-id-1230656
ci-pub-21974
Other Publication Details
2003
European Marketing Academy
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095 429 2677 (print)
-- 9
Yes
Printed
Saren, M., and Wilson, A.
16th EMAC Doctoral Colloquium
European Marketing Academy
Glasgow, Scotland
Other
International
2003
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