PPL is the first Portuguese digital crowdfunding platform and continues to be the country’s leading platform, especially for social and non-profit projects. Crowdfunding platforms are online tools facilitating the collection of small, individual donations to finance the implementation of projects. They have become numerous and more commonly used because of the bridge they establish between entrepeneurs and their investors, with more proximity/visibility, and by overcoming geographical barriers. Taking into consideration data obtained from the PPL between August 2011 and March 2016, this case analyses the critical success factors for non-profit projects to be financed, and those that bring visibility and competitive edge to a crowdfunding platform, making it the more likely choice for entrepeneurs

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Social crowdfunding,Success of a campaign,Choice of a crowdfunding platform